CAREER HIGHLIGHTS
2024
"CREATIVE MATTERS"
Named head of the in-house creative agency for Effectv's ad sales division, driving more revenue for the company. Advertisers using the in-house agency have a higher conversion rate than advertisers who don't engage the agency (on both linear and streaming platforms).
2021
"OUR THANKS,
YOUR REWARDS"
Contribute to the launch of Xfinity's first-ever customer appreciation program; One point two million customers enroll in six months.
2020
"WINNING WITH CUSTOMER EXPERIENCE"
Receive promotion while leading Comcast's Customer Experience Communications team. Overall customer satisfaction rating increases to the highest in company history.
2015
"CRUSHING IT ON CABLE"
Spearhead creative initiatives for Food Network's Restaurant Impossible which rank the popular series among the most watched on cable television.
2013
"AND THE EMMY GOES TO..."
Receive second Emmy Award for Feature Production for NBC.
2012
"REACHING RECORD AUDIENCES"
Produce and write features for NBC's coverage of the London Olympics across network, cable & digital outlets. More than 219 million viewers tune in, setting the record as the most watched event in U.S. television history.
2009
"NEW TO NETWORK"
Lead the end-to-end production of 52 weekly episodes of Strikeforce, the first mixed martial arts series to air on network television. The series becomes the highest rated show ever for NBC in its time slot.
BRAND WORK: "A Little Rain Must Fall" Campaign for Comcast
Comcast doesn't have control over the weather, but the company knows how frustrating it can be when the cable and internet go out because of a storm. To improve overall customer experience, I developed a comprehensive outreach strategy focused on Comcast's commitment to keeping customers connected during severe weather. The plan includes creating compelling email and SMS communications, developing engaging digital and social media content, and producing a series of commercials like the ones shown here that air in winter storm and hurricane-prone markets.
MORE WORK
I spent 18 years as a field, post and executive producer of all kinds of content for all kinds of audiences. The videos below highlight just some of that body of work.
